Digital marketing that pays for itself.
Campaigns, paid media, email, CRM. We use the full digital toolkit, but only the parts that earn their keep for your specific market and audience.
Our approach
Digital marketing in this industry fails when it is generic. The audience is small, the purchase decisions are considered, and wasted spend adds up fast. So we start narrow: who exactly are we trying to reach, what do they need to see, and what should it cost to reach them? Then we build campaigns around those answers and measure them against enquiries, not vanity metrics.
Search first
Here is the honest secret: most of the yachting world is bad at search. The terms your buyers use are low-competition, high-intent, and largely unclaimed. In most industries you fight for scraps. In this one, a focused, well-built search programme can own its market, and it is where our digital marketing starts.
- Keyword research built on real search data across the UK, US and Mediterranean markets
- Technical SEO: site health, speed, structure, indexing
- Page-level optimisation mapped to buyer intent
- Content that earns rankings instead of chasing them
What else this can include
- Paid search and social, targeted tightly at owners, captains, charterers and trade buyers
- Email marketing and CRM programmes that keep you in front of a small audience worth a lot
- Campaign landing pages built to convert
- Retargeting that works quietly across long decision cycles
- Clear reporting: what we spent, what came back, what we would change; positions, traffic, enquiries
We measure campaigns against enquiries, not vanity metrics.
When to use it
Digital marketing is the accelerator, not the engine. It works best layered on strong foundations: a site that converts and search visibility that compounds.
If you do not have those yet, we will tell you to fix them first. It is your money, and we intend to treat it that way.